A member of the Amore Pacific family, Primera, which combines the words ‘prime’ and era’ to mean the era of prime, is dedicated to achieving healthy beauty by delivering the ‘prime energy’ created when seed sprouts directly to the skin.

Primera’s germinated ingredients have been developed and completed through studying the germination of about 500 different types of seeds across the world and Primera’s germination technology, which is the essence of its research. Primera focuses on the moment of germination when the vitality and nutrients of a seed peak during its entire lifetime, holding the nutrients of the healthy soil within. It attempts to deliver the energy of nature’s germination through its products, which was not something offered by naturalism brands.