Knowledge base

How Do You Use an Essence?

Essences are being more and more talked about outside of Korea when talking about essential products in one's skincare routine. So what are they, ...

Brightening and Whitening: What Do They Mean?

A common misconception when seeing brightening, and especially whitening, is that the product in question will lighten our skin tone, or even bleac...

Moisturisers and Creams vs. Emulsions

There's a lot of different terms thrown around in the K-beauty world, which can get a little confusing at times. One we're seeing more and more is ...

What exactly is "Jeju"?

You're going to see Jeju just about everywhere in skincare so let's address that head-on: Jeju is a beautiful volanic island located off the southe...

Why You Need Hyaluronic Acid in Your Life

Hyaluronic Acid, which sounds like something that was found in space, is easily the most talked about ingredient in skincare today. The word acid ...

The Benefits of Vitamin C in Your Routine

By now you've probably been bombarded by products with vitamin C, and there's a very good reason why. In fact, it has many: 1. Vitamin C promotes ...

An Introduction to pH in Skincare

You've likely seen different skincare products talk about their pH levels, or refer to a mildly, weakly or slightly acidic formula. It can definite...