What exactly is "Jeju"?

You're going to see Jeju just about everywhere in skincare so let's address that head-on: Jeju is a beautiful volanic island located off the southern tip of South Korea! 

Just like Hawaii, for example, it's an island entirely made out of volcanic soil, which as a result gives anything grown there extra nutrients and vitality. For this reason, it's become a hotspot for leaders in Korean skincare, such as Amore Pacific to grow the ingredients needed for their skin care. 

According to environmentalists, Jeju is one of the least polluted places on earth, which is another big plus for growing anything there, in particular for ingredients destined to end up on our face. Since Korean beauty has been recognised around the world for it's incredible quality and benefits, the South Korean government has even invested in research and development facilities in Jeju to cater to the highest standard of products possible - How cool is that?

A wide variety of Korean skincare brands source their products from Jeju, however one with the most affordable, and undoubtedly the biggest is Innisfree. Almost all of their products contain ingredients grown in Jeju. Check out our range of Innisfree products here!