Brightening and Whitening: What Do They Mean?

A common misconception when seeing brightening, and especially whitening, is that the product in question will lighten our skin tone, or even bleach it. We're here to put that misconception to rest. 

Brightening and whitening products will generally target dark spots and/or uneven skin tone caused by ageing as well as extra melanin gathered in the skin from the sun over time. They will not, however, change your skin tone. People regardless of skin tone and ethnicity can benefit from brightening and whitening products when targeting dark spots on their skin.

For example, ingredients such as vitamin C or mulberry extract have the ability to gently break down melanin that's built up in the skin and over time achieve a more even skin tone. Like every product, these results won't happen overnight, but incorporating brightening products into your routine could be just what you're looking for to address those darker areas you've been wanting to get rid of, regardless of your skin tone!

Check out our brightening products here.